Social media networking sites are now the most popular activity on the internet. No longer are they the sole domain of young people either – the 45-54 age bracket is the fastest growing demographic on both Facebook and Google+, and the number of 55-64 year olds signing up for a Twitter account has increased by 79% since 2012. 98% of 18-24 year olds already have some form of social media account. There are 1.4 billion Facebook users worldwide, and 190 million Tweets sent out on average every single day. With statistics like these it makes sense for any business looking to increase its visibility on the internet to integrate social media into its advertising campaign. JPS Web Design is able to harness the power of social media to drive traffic and customers to your website.
Social media sites provide your business with a unique opportunity to really connect with your customer base on a personal level and to humanise your brand image. Unlike other forms of advertising, social media websites let you interact with your customers and build up a realistic idea of the sort of impression you as a business are making. Likes, shares and re-tweets are visible to everyone using the site, which increases trust in your brand. Any negative comments or posts offer the opportunity to immediately address the issue and effectively problem solve, which in turn increases trust further. Social media is the new word-of-mouth marketing forum, creating social recommendations which can be seen by a large number of people.
Social media pages, especially the larger and more popular sites, carry a high level of authority with search engines. A well-optimised profile on a variety of social media sites increases your chances of improving your ranking across the various search engines. Not only that; all of the major search engines count sharing when determining your ranking score. Each time your website, profile, content, articles, products or videos are mentioned by a social media user the search engine crawlers register that they must therefore find your content useful, informative, entertaining, or a combination of the three. The direct result of this is that your search engine ranking score improves, increasing your visibility and driving higher levels of traffic to your website.