Link building refers to the process of creating inbound links to your website from other relevant sites in order to increase your chances of attaining a page one ranking on search pages. Search engines look at the quantity, quality and relevance of links to your website and use this information when considering your ranking. Recent algorithm changes, especially at Google, have prioritised quality and relevance over quantity to prevent black hat SEO techniques from raising a website’s ranking. While every link to your website counts as a vote for it in effect, not all votes are counted as equal. A series of inbound links from sites or articles across the web which offer the reader information which is relevant to your business or product, including other companies’ websites, blog pages, social media sites, forums and directories, will all increase the chances of your website reaching the coveted page one in search results.
In recent years search engines have become wise to the practice operated by many businesses of simply inserting links wherever possible regardless of how relevant they are. New algorithm changes now reward relevant, high quality links over vast quantities of irrelevant ones. JPS are able to target sites which are of importance and relevance to your business in order to build up a series of inbound links which score high points with the crawlers. Analytics tools are used to determine the most relevant keywords for your business. These keywords can then be included not only on your own website but across the internet, linking back to your site from interesting, valuable articles, blogs and comments.
Social networking is now the most popular activity on the internet. 98% of 18-24 year olds already use some form of social media, and young people are not the only ones to jump on the bandwagon. The 55-64 age bracket is currently the fastest growing demographic on Twitter, and the 45-54 age bracket is the fastest growing on both Facebook and Google+. Any business looking to reach out to a wide target audience should be looking at increasing their presence across the most popular social media sites through creating profiles. This also provides further opportunity for link building through sharing, tweeting, liking, and adding backlinks to your own profile. Social links are high-value to search engines so long as they are relevant.