A custom-made or bespoke website is designed and developed with the unique vision of your business at the heart of every aspect. While templates offer a quick and simple solution across the board, bespoke websites cater for the individual needs of the company, providing the opportunity to include everything you need and nothing you don’t. The JPS website development team take your ideas and turn them into a visually appealing, user-friendly website which attracts and holds the attention of the reader, driving more traffic to your site which in turn increases your profit margin. Bespoke sites are unique to you and also to the search engine crawlers, raising your chances of achieving a high ranking and therefore improving your visibility on the web.
Regularly updating your website with fresh, original content is the key to not only holding the interest of your customers but also to achieving more bonus points with the search engines which crawl your site. Search engine bots or spiders will re-visit a static site on average once per week. Where the site is constantly updated, this could become as often as two or three times per day. With a personalised content management system installed, you as a business are able to log onto your website and add, alter, delete and manage information whenever you like without the need to contact your website developer or have any knowledge of programming languages. Different members of staff can be provided with different levels of access in order to update information on their own departments or areas of expertise, keeping the content across your website fresh and original on a constant basis.
A bespoke website really gives your business the opportunity to stand out from the crowd. There are billions of websites on the internet today, many of which will be offering similar products or services to those you are trying to promote. By choosing a bespoke website rather than working from a template you are creating a unique visitor experience which cannot be found elsewhere. A bespoke website from JPS Web Design is developed to be search engine friendly, fully scalable, easy to maintain and update and professional in appearance and to get your business vision across to the reader in a memorable and unique way.